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AT&T to offer Hulu subscription streaming service to its customers
MUMBAI: US telecom major AT&T and Hulu have signed a deal that will bring the popular Hulu subscription streaming service to AT&T customers through AT&T’s websites and mobile applications.
AT&T content acquisition associate VP Andrew Goodman said, “We know that our customers want to be able to access video on multiple devices. So we’re excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens.”
AT&T customers will be able to browse Hulu programmes and select the shows they want to watch through an AT&T app for mobile device viewing or an AT&T website for Internet viewing. Combined with a leading TV Everywhere catalog, AT&T customers subscribing to Hulu will have one of the best selections available of current and past season full episodes. AT&T and Hulu also are exploring the possibility of bringing a Hulu app to TV.
Hulu senior VP partnerships and distribution Tim Connolly said, “At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favorite content, when, where and how they want. We are excited to be working with AT&T to connect its customers with our premium content on every screen.”
This offering will become available to AT&T customers later this year.
Hulu is a premium streaming television destination that offers full libraries of series such as ‘Seinfeld’, ‘Empire’, ‘South Park’, ‘CSI’ and current season programming from five of the six top broadcast networks. For a monthly fee, Hulu subscribers have the ability to stream a broad library of full current and past seasons from numerous programming networks including ABC, Adult Swim, Cartoon Network, Comedy Central, Fox, FX, MTV, NBC, Nickelodeon and TNT. Hulu also offers the most comprehensive collection of classic films from The Criterion Collection, as well as its own library of Hulu Originals. The deal builds on AT&T’s current contract with Hulu for its free content.
The expanded relationship with Hulu complements AT&T’s other over-the-top initiatives, including Otter Media. Otter Media is a venture between AT&T and The Chernin Group, established to invest in, acquire and launch over-the-top (OTT) video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators who engage 450 million subscribers and generate 4 billion monthly views.