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Arré’s web sitcom series ‘I Don’t Watch TV’ will be part of launch slate next month

MUMBAI: After announcing India’s first digital social experiment ‘Ho Ja Re-gender’, Arré will come out with its first sitcom as part of its launch slate next month.

‘I Don’t Watch TV’ is a wild comedy on the ever evolving Indian TV industry, its idiosyncrasies and colourful inhabitants. It’s also a tongue-in-cheek commentary on India’s decadent celebrity culture and everyone’s obsession with Bollywood.

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‘I Don’t Watch TV’ is produced for Arré by Nakuul Mehta, a TV star who will be playing the role himself. The show will star some of the popular names from the world of daily soaps.

Arré co-founder & MD B Saikumar said, “Arré aims to be a multi-genre, multi-format content brand and for the mobile and digital consumer who is increasingly moving away from TV – to that end ‘I Don’t Watch TV’ is perhaps the ideal sitcom to launch our video slate with. We don’t believe in doing the straight and narrow and after ‘Ho Ja Re-gender’, a social experiment on gender issues, we now present IDWT which is a fictionalised, irreverent, yet realistic look at the idiosyncrasies of the daily soap industry. And Nakuul represents the honesty and the dichotomy of this age – and we’re thrilled that he is so passionate about this project himself.”

Experimental and cinematic in nature, the ‘anti-series’ will have actors like Drashti Dhami, Karan Patel, Rithvik Dhanjani, Kritika Kamra and Karan Wahi among others, in never before seen avatars.

The show will have a humorous cameo by film critic Rajeev Masand. Directed by Ajay Singh, the show will also have Mehta’s close friend Alekh Sanghal playing his best pal in this series.

The show is initially planned for two seasons. The first season of 5 episodes is shot and ready for launch and the second will be going into production soon.

Nakuul Mehta said, “We found a great synergy with the folks at Arré and their backing of disruptive ideas makes them a perfect platform for ‘IDWT’.”