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Amazon Prime Video ups Bengali movie content, inks exclusive pact with Shree Venkatesh Films
MUMBAI: Upping its content for Bengali films, Amazon has inked a long-term association with Kolkata-based production house Shree Venkatesh Films.
As per the deal, Amazon Prime Video India will become the subscription video streaming home for films and upcoming releases of Shree Venkatesh Films.
Prime subscribers will have access to the releases like ‘Khawto’ and ‘Byomkesh Pawrbo’. ‘Khawto is directed by Kamaleswar Mukherjee and has Prosenjit Chatterjee and Raima Sen in lead roles). The film premiered on Amazon Prime Video before its television premiere. Abir Chatterjee starrer detective thriller ‘Byomkesh Pawrbo’ will also be released on the platform.
Available to Prime members will be Durga Puja blockbuster hits ‘Zulfiqar’(a film by Srijit Mukherji with a stellar cast including Prosenjit, Dev, Parambrata Nusrat, Paoli and Jisshu) and ‘Gangster’ (directed by Birsa Dasgupta and starring newcomer Yash Dasgupta with Mimi Chakraborty).
The Bengali thriller ‘Byomkesh Pawrbo’, directed by Arindam Sil and produced by SVF, travails the dark jungles of Dooars solving an enigma of a ghostrider amidst a series of murders in north Bengal. The film stars Abir Chatterjee, Ritwick Chakraborty and Sohini Sarkar in lead roles. With this association, Prime members will have unlimited access to this globally acclaimed content.
“Shree Venkatesh Films is the most successful film and television series production house in East India and we are elated to have their future slate exclusively on Amazon Prime Video. We know our Prime members are going to love the premiere of select top Bengali films on our service before TV,” said Amazon Prime Video India director, country head Nitesh Kripalani.
“We at SVF (Shree Venkatesh Films) are very excited to collaborate with Amazon Prime Video. SVF holds the biggest and the most recent film library of Bengali entertainment at present. And thus, we look forward to take our content to both Indian and global audiences. This association with Amazon Prime Video would be a step closer to reaching out to cinema lovers all over the world,” said Shree Venkatesh Films director Mahendra Soni.
Existing Prime members in India will also have access to national award-winning films like ‘Chokher Bali’ (starring Aishwarya Rai Bachchan and Prosenjit); the biggest musical hit of the last decade ‘Saathi’ (starring Jeet in the lead); the romantic blockbuster ‘Chirodini Tumije Amar’ (starring Rahul and Priyanka); the highly acclaimed film ‘Autograph’ (directed by Srijit Mukherji and starring Prosenjit and Nandana Sen); the best of Kaushik Ganguly with ‘Apur Panchali’, ‘Cinemawala’, ‘Chotoder Chobi’; and notably ‘Chander Pahar’, the highest ever box office grosser starring Dev as Shankar.
India is an important market for Amazon Prime Video. There is a heavy focus on using local content as a key strategy to grow in the Indian market.
“India is an exciting market for us. Our aim is to build a compelling line-up of Indian shows, working with the greatest talents from the industry. India is one of the few markets where Amazon has a regional production hub,” said Amazon Prime Video head of global content Roy Price.
Amazon Prime Video has already partnered with top Indian and international studios like Yash Raj Films, Dharma Productions, T-Series, Excel, Warner, CBS, Everest, SVF, Green Gold, TV Asahi, Ultra Media & Entertainment, Lionsgate and CBeebies to offer elite content.
In order to take its local production initiatives to the next level, Amazon recently announced its partnership with Bollywood director and producer Kabir Khan for an Indian original series based on Subhas Chandra Bose’s Indian National Army (INA). This was Amazon’s 18th India original show to go under production.
While there is no current regional-language project, Price is hopeful that going forward Amazon India will make original content in regional languages like Tamil and Telugu.