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Amazon Prime Video inks long-term deal to stream ‘Kabali’ and ‘Theri’
MUMBAI: Amazon India has signed a long-term deal with Tamil producer Kalaipuli S Thanu’s production company V Creations to exclusively stream Rajnikanth’s ‘Kabali’ and Vijay’s ‘Theri’ on Prime Video India.
Speaking about the deal, Prime Video India director and country head Nitesh Kripalani said, “Kalaipuli S Thanu is one of the most successful producers in the Tamil film industry, and we are thrilled to partner him. Southern cinema and star-driven Tamil films have emerged among the most successful Indian content in the last decade, finding both national reach and viewers. A large number of Thanu’s films have been commercial blockbusters, of which two are among the top-10 highest grossing Tamil films of all time. We are certain that our Prime members will love the inclusion of these smashing titles in our selection within a few weeks from their theatrical release.”
Earning over Rs 500 crore in combined worldwide box-office collections, this is the first time that top Tamil films will be available on a video streaming service at almost the same time as their satellite TV premiere.
V Creations Producer and owner Kalaipuli S Thanu stated, “’Kabali’ and ‘Theri’ are two of Tamil’s highest grossing films of all times, and Amazon Prime Video is the perfect partner to help us reach the millions of fans of these movies through their unparalleled digital reach. We are aware of this new way of consuming movie content and thus couldn’t be happier to mark our presence on such a sought-after platform. This is the first time that Tamil films of this demand and popularity will be available on a streaming platform, and we are very excited about the same. We are confident that partnering a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
Amazon Prime has already offered unlimited free one-day and two-day delivery to over 100 cities on eligible items, 30-minute early access for members on top deals and more benefits.