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Amazon Prime Video India partners Cinestaan to stream 3 indie films
MUMBAI: Amazon Prime Video has added three Indian independent films to its growing catalogue of content offerings, through a long-term deal with C International Sales, a subsidiary of Cinestaan Film Company.
Death in The Gunj’, ‘The Hungry’ and ‘Dev Bhoomi’ are the first titles in Amazon Prime Video’s Indian offering in the independent cinema genre.
Amazon Prime Video India director and country head Nitesh Kripalani said, “At Amazon Prime Video India, our goal is to partner the top content creators in India and worldwide to build the largest selection of latest and exclusive movies and TV shows for our customers. Our alliance with Cinestaan is to build our selection of features from India’s evolving independent filmmakers. This realistic style of filmmaking from a new exciting breed of filmmakers, creates room for experimentation in content as well as form. ‘ Death in The Gunj’, ‘The Hungry’ and ‘Dev Bhoomi’ are the first titles in our Indian offering in this exciting new genre—independent cinema.”
As per the deal, Amazon Prime Video India will be the exclusive home for two of Toronto International Film Festival’s official selection of Indian films—‘Dev Bhoomi’ (selected for TIFF 2016, Hof International Film Festival) and ‘A Death in the Gunj’ (directed by Konkona Sen Sharma, selected for TIFF 2016 and Busan International Film Festival).
The OTT platform will also exclusively stream ‘The Hungry’, an international co-production between Cinestaan Film Company and Film London.
Cinestaan Group chairman Rohit Khattar said, “In our quest to champion independent Indian films, we have been trying to figure out various ways to effectively distribute films that face the usual conundrum of high P&A and other costs. Amazon Prime Video has presented a much-needed option, and we are delighted that they have seen such merit in three of the titles that C International Sales represented. We are thrilled that within six months, our superb team has made C International the go-to sales agency for Indian filmmakers.”
‘Devi Bhoomi’ is directed by internationally acclaimed director Goran Paskaljevic and narrates the story of Rahul, who returns to his old Himalayan village carrying a heavy secret. His arrival is not welcome by the locals, and he must face the isolated world of old prejudices in which women have no right to choose their own destiny.
‘Death in the Gunj’ is the directorial debut of actor Konkona Sen Sharma and is set in 1979. The film starts as an uneventful family holiday which takes a dangerous twist when the guests play with the spirits.
Revenge thriller ‘The Hungry’, which is a contemporary retelling of Shakespeare’s ‘Titus Andronicus’, brings together filmmaking talent from Cinestaan Film Company and Film London. The film stars Naseeruddin Shah, Tisca Chopra, Neeraj Kabi, Suraj Sharma and Sayani Gupta.
Amazon already has a partnership with Farhan Akhtar and Ritesh Sidhwani’s production house Excel Entertainment to create original content Power Play. Recently, the platform also signed a long-term arrangement with Only Much Louder (OML) to stream 14 stand-up comedy specials with India’s top comedians.
Amazon Prime Video has also inked a deal with other top Indian and international studios such as Yash Raj Films, Dharma Productions, T-Series, Warner, Paramount, CBS, Everest, SVF, Green Gold, TV Asahi, Ultra Media & Entertainment, Lionsgate and CBeebies.