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Amazon launches Fire TV device in India, partners Airtel, You Broadband for promo offers

MUMBAI: E-commerce giant Amazon has launched its streaming media device Fire TV featuring Amazon Prime Video content, along with other internet streaming platforms like Hotstar, Netflix, YouTube, Eros Now and Gaana, in India for Rs 3,999 (including tax).

Fire TV buyers will have to pay subscription fees for accessing streaming services other than Amazon Prime Video except the ones that have partnered Amazon like Eros Now and Gaana.

For a limited time, Prime members who purchase a Fire TV Stick will receive Rs 499 credit back to their Amazon Pay balance. Customers enjoying a 30-day Prime free trial will receive the credit when they purchase an annual membership. The Fire TV Stick is available from amazon.in/firetvstick and select retailers across India.

The e-commerce major has tied up with telecom operator Airtel and internet service provider (ISP) You Broadband, as well as streaming services like Eros Now and Gaana for Fire TV Stick.

Airtel customers purchasing Amazon Fire TV will get free 100GB high-speed data for three months via Airtel Broadband/Airtel 4G Home Wi-Fi to enjoy online content on their TV. Similarly, You Broadband customers buying Fire TV Stick will get 240GB data free for three months.

Buyers of Fire TV, which allows consumers to view content in HD on TV screens, will get Eros Now subscription free for three months besides ad-free streaming of Gaana.com for six months.

In addition, Airtel Movies, the OTT app from Airtel, will offer Airtel mobile and broadband customers access to an exciting collection of thousands of popular Bollywood movies and premium TV shows across a host of genres.

Bharti Airtel director of consumer business & CMO Raj PudipeddiBharti Airtel director of consumer business & CMO Raj Pudipeddi said, “We are delighted to partner Amazon to enable a superior online content experience through our platforms. We invite customers to experience the Amazon Fire TV Stick with Voice Remote Fire TV on Airtel and also enjoy thousands of movies with Airtel Movies. Airtel has consistently innovated to delight the Indian consumer and has been rated as the top broadband network and the fastest mobile network in the country.”

While the data offer can be availed by existing as well as new Airtel home broadband and 4G home Wi-Fi customers, free access to content on Airtel Movies will be available to all Airtel mobile customers. The data quota can be availed in buckets of 35GB per month for three months from the date of activation.

Meanwhile, to mark the launch of Fire TV Stick in India, Amazon Prime Video has launched animated series ‘Baahubali: The Lost Legends’ exclusively for its Prime members. The series is based on the epic franchise ‘Baahubali: The Lost Legends’. The launch comes just days ahead of the theatrical film release of historic saga ‘Baahubali 2’.

Created by SS Rajamouli, Graphic India and Arka Mediaworks, audiences can now watch the premiere episode of this Amazon Prime Video exclusive series, which will be followed by other episodes in a few weeks.

Nitesh-Kripalani-inside“Our association with a visionary like SS Rajamouli is what will differentiate our content in India for discerning audiences. We are sure that this Amazon ‘Exclusive Baahubali: The Lost Legends’ will be a special animated series that is sure to capture one’s imagination. The timing is perfect as we announce the launch of Fire TV Stick with Voice Remote; the best way to watch Prime Video,” said Amazon Prime Video India director and country head Nitesh Kripalani.

“Our aim is to solve the problems our customers face and with Fire TV Stick, customers can watch our latest and exclusive movies and TV shows from the comfort of their living rooms,” he added.

SS RajamouliFilmmaker SS Rajamouli said, “What we managed to showcase in the films was just the tip of the iceberg. From the minute I started working on this story, I knew the world of ‘Baahubali’ can’t be encompassed into a film or two, simply because there’s so much more to tell and animation is another way to do that. We are happy to be collaborating with Graphic India and Amazon to bring the ‘Lost Legends’ to audiences through Amazon Prime Video.”

The series is set before the Kalakeya invasion depicted in the Rs 600-crore blockbuster movie. The series will take the viewer back in time as a prequel to the movie narrative, with a focus on the young lives of Baahubali and Bhallaladeva.

The narrative revolves around the two brothers competing to rule the greatest kingdom of its age and the epic adventures they must endure to prove they are worthy of the crown.

Amazon Prime Video customers can also watch ‘Suicide Squad’, one of 2016’s top-grossing movies in the world box office, and the winner of an Oscar for best makeup.

Customers can enjoy the stand-up acts of Kenny Sebastian, one of India’s top comedians with over 57 million views on his YouTube page and over half-a-million followers on Twitter.

Amazon Prime Video has a wide selection of the latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award-winning original shows, along with content from top Bollywood, regional, Indian and international studios.

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