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Amazon launches ‘Fire Phone’

MUMBAI: American e-commerce company Amazon has moved into the smartphone game and launched its first mobile device called the ‘Fire Phone’, boasting of facial recognition and 3D features.

The 4.7 inch phone comes with access to Amazon’s store and has a 1280×720 display, a quad-core Qualcomm processor, Adreno 339 graphics and 2GB RAM. It comes in two storage sizes of 32GB and 64GB, has a 13 MP camera and claims of unlimited photo storage.

It has a special 3D interface that moves with its users as they tilt their heads. For this purpose, the Fire Phone has four facial-recognition cameras.

Amazon’s hardware range is principally designed to be a conduit for sales of its content which includes books, movies, music and more. The company already makes Kindle e-readers and Kindle Fire tablets.

Amazon CEO Jeff Bezos demonstrated a new technology called Firefly at the launch event. It recognises over a 100 million items including email addresses, books, movies, songs and URLs. Snap a photo of a book title, and it will show you where to buy it. Listen to a song playing in the background, and it will direct you to that tune on Amazon. The new Firefly feature also lets users snap bar codes, phone numbers and more.

The Fire Phone is locked to AT&T and costs upwards of $199.

The handset will launch in US in July, and is available to pre-order. A UK launch depends on whether Amazon can get its third-party product licences in place.