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Amagi to unveil Stormplus hybrid Sat+Cloud IRD at BE 2015 in London

MUMBAI: Amagi, which offers cloud-based TV broadcast infrastructure, will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), Stormplus at the broadcast and production technology trade event BVE2015 in the UK later this month.

The Stormplus IRDs work as satellite receivers enhanced with support for local content and ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics.

Stormplus can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements. Stormplus has a cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and ads at remote headends.

Amagi co-founder Srividhya Srinivasan said, “For TV networks who distribute their content through satellite, Stormplus provides a cost-effective alternative to regionalise content on existing feeds instead of setting up new satellite feeds. Especially in cases where TV networks are slowly transitioning from traditional satellite broadcast to the cloud, Stormplus augurs well as it is fully equipped with satellite + cloud hybrid capabilities”.

Amagi offers content regionalisation and geo-targeting advertisements on satellite TV feeds. The company has developed content watermark technology for automatic detection of triggers and content replacement. Stormplus also supports traditional triggers such as SCTE-35 and DTMF cue-tones.

“Amagi holds multiple patents in delivering targeted advertising and content. We are committed to invest in technology research and bring out products that are revolutionary in the TV broadcast industry” added Srividhya.

Amagi will also showcase its channel playout, regionalisation, linear OTT and monetisation platforms at its stand. The company added that it has more than 4,000 edge servers deployed in over 15 countries across five continents.