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ALT Balaji to use Amazon’s CDN service

MUMBAI: ALT Balaji, the OTT platform of Balaji Telefilms which is set to launch on 16 April, will be using Amazon Cloudfront, a global content delivery network (CDN) service offered by Amazon Internet Services.

ALT Balaji will have access to multi-petabytes of bandwidth in preparation of its launch.

Said ALT Digital Media Entertainment COO Sunil Nair, “We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront.”

The OTT platform uses a vast range of tools offered by AWS to empower its video streaming platform. The anticipated interest in the video streaming platform and the original, premium and exclusive shows has prompted Balaji Telefilms to invest significantly in the latest cutting edge technology and infrastructure to ensure it provides a world class service to its global customer base.

ALT Digital Media Entertainment head of product Ashish Bhansali said, “Currently, all ALT Balaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALT Balaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALT Balaji global.”

Amazon Internet Services managing director Bikram Bedi added, “Increasingly, various businesses around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best. We’re truly excited for ALT Balaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”

ALT Balaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs and Dipannita Sharma Atwal.