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ALT Balaji claims to attract eyeballs from 70 countries
MUMBAI: Balaji Telefilms’ digital platform ALT Balaji has attracted audience from over 70 countries since going live on 16 April.
The global platform has found audience not just among the South Asian diaspora but also in regions where Indian entertainment content is popular. The countries include the US, Canada, UK, Australia, the Far East and UAE, which have large pockets of Indian communities and places like Suriname, Curaco, Armenia, Ghana, Kyrgystan and Aruba, which have persons of Indian origin (PIO) in significant numbers.
ALT Balaji’s launch line-up of shows include ‘Karrle Tu Bhi Mohabbat’, starring Ram Kapoor and Sakshi Tanwar, in a story of two opposite attracts; ‘DevDD’, a show depicting a female Devdas who is wilder than the imagination; ‘Boygiri’, a tale about six men who refuse to grow up; ‘Bewafaa Sii Wafaa’, a show on married couple finding their soulmates after marriage; and ‘Romil and Jugal’, a passionate tale of Romeo and Juliet with a twist.
ALT Digital Media Entertainment Ltd CEO Nachiket Pantvaidya said, “We have created a platform for original and exclusive Indian content that fills the gap between what Indian TV shows and Western shows have to offer. We are showcasing original and exclusive content in languages like Bengali, Punjabi, Tamil and Gujarati, which will appeal to a broad spectrum of South Asian audiences globally, and we are happy to discover that even non-Indian audiences subscribed to our shows and are enjoying them.”
ALT Balaji will release new shows every fortnight for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. These artists include Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal and more.
ALT Balaji claims to offer 250+ hours of original and exclusive content in a wide range of genres. Shows in regional languages are also in the pipeline. A regional thriller drama titled ‘Maya Thirrai’ will be released soon.