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Alibaba’s UCWeb launches news aggregation app exclusively for India
MUMBAI: UCWeb, a leading mobile internet company and part of the Alibaba Mobile Business group, has launched a news aggregation app exclusively for India called UC News App.
UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.
UC News offers a platform that brings together both traditional and new media content creators in a single place. It is planning to partner with self-publishers and key opinion leaders in the future for original content.
UC News will provide trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health and humour.
UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. It also allows users to customise content subscription; they can choose any kind of content they wish to consume.
The company has also launched an upgraded UC Browser. UC Browser India’s monthly active user base has reached 80 million and continues to grow rapidly.
UC Browser’s usage data shows 73 per cent of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes six pieces of news/feeds per day.
UCWeb GM Kenny Ye said, “Digital content consumption is on the rise and the challenge is how we can customise, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator. The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation. The revamped UC Browser also features UC Cricket, an in-app, all–in-one cricket content hub.”