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Airtel starts 4G trials in Mumbai for existing subs

MUMBAI: Telecom major Bharti Airtel has rolled out 4G trials for its existing customers in Mumbai.

Airtel subscribers across the city can now avail a complimentary upgrade to Airtel 4G at 3G prices and be the first to experience 4G speeds.

The company said it would use this trial phase as an opportunity to gather valuable customer feedback on the quality of its 4G services and assimilate these market insights into Airtel’s wider agenda of building state-of-the-art 4G network infrastructure for the city.

Announcing the beta launch, Bharti Airtel hub CEO – Mumbai, Maharashtra, Goa and Gujarat Ashok Ganapathy said, “As an increasing number of Indians show a preference for consuming data and content over their mobile devices, we at Airtel are excited to bring the power of 4G to our customers in Mumbai. While launching Platinum 3G, we significantly augmented our network and now have made further investments in building a robust 4G network here.

“For us, delivering a compelling service experience to our customers is our utmost priority. We want our existing customers to be the first ones to enjoy the Airtel 4G experience and are offering them a free upgrade to Airtel 4G at the same price as 3G. We look forward to our customers’ valuable feedback to deliver a truly world-class 4G experience in Mumbai.”

Existing Airtel customers with 4G-ready mobile devices can walk into any of Airtel’s retail touch points across Mumbai and upgrade to a 4G SIM.

Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced a go-to-market partnership with Samsung to proliferate 4G devices. As part of this, Samsung India and Airtel will promote each other’s 4G offerings at their respective outlets. Samsung India’s retail stores will facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones.

Samsung will also offer bundled Airtel 4G SIMs along with Samsung 4G handsets available in the Indian market soon.

Airtel 4G double data offers are now available for Samsung’s Galaxy S6, Galaxy S6 Edge, Galaxy A7, and Galaxy A5 mobile devices. Samsung is also looking at launching its all new Core Prime 4G mobile smartphone in Airtel 4G markets.

Similarly, e-commerce major Flipkart will be offering Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus, and Huawei) will soon come bundled with an Airtel 4G SIM.