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Airtel rolls out 4G trials in Delhi NCR

MUMBAI: After trials in Mumbai, Bharti Airtel has launched 4G trials exclusively for its customers in Delhi and national capital region (NCR).

Airtel claims that its 4G services in the NCR are the first in India to leverage an integrated FD and TD network that will deliver the fastest 4G experience and superior network coverage.

As part of the trial offer, Airtel customers across Delhi NCR can now avail a complimentary upgrade to Airtel 4G at 3G prices. The company will assimilate customer feedback from these early adopters and leverage the initial market response towards strengthening its service experience, the company said.

Airtel 4G enables superfast internet speeds, allowing customers to enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes and connecting multiple devices without compromising on the experience.

Bharti Airtel Hub CEO – Delhi NCR and Rajasthan Sarang Kanade said, “As customers in India show an increasing propensity for consuming data services, we at Airtel are excited to take the lead in introducing the market to power of blazing 4G speeds. Today, as we launch Airtel 4G trials exclusively for our existing in Delhi NCR – our customers in the region will be uniquely positioned to experience India’s first integrated FD and TD 4G network. This will imply faster 4G speeds and wider network coverage – thus delivering a superior 4G experience for Airtel customers in Delhi NCR. We invite our customers to participate in this trial phase and become the first in the city to be delighted with the amazing 4G experience.”

Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced go-to-market partnerships with Samsung and Flipkart for 4G devices.

Select retail stores of Samsung India will shortly facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones. Airtel 4G double data offers are now available for customers of Samsung Galaxy S6, Galaxy S6 edge, Galaxy A7 and Galaxy A5 mobile devices.

Samsung has recently launched its all new Core Prime 4G mobile smartphone in Airtel 4G markets. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith select Samsung 4G handsets in the Indian market.

Additionally, Flipkart now offers Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) will come bundled with an Airtel 4G SIM.

While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network.

Earlier in April 2012, Airtel had launched India’s first 4G services in Kolkata. Airtel’s 4G services are now available across India including Chennai, Bengaluru, Pune, Chandigarh and Amritsar.