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Airtel in talks with US firm to offer content over intranet, seeks TRAI nod

MUMBAI: Aiming at a bigger 4G play, Bharti Airtel is in talks to partner with a US-based global content provider to offer exclusive video content to customers over intranet.

Bharti Airtel has written to the Telecom Regulatory Authority of India (TRAI) to get the regulator’s approval so that it can avoid any controversy on net neutrality rules.

Airtel-logo“We have been approached by one of the big global content providers who wishes to offer their video content on exclusive basis over the closed electronics communications network (CECN) of Airtel…Such exclusive content would be offered in India to Airtel’s customers only,” the letter said.

Before “arriving at any business decision on such an arrangement”, Airtel sought the regulator’s advice on whether it could go ahead with the proposal.

“We further submit that while such an arrangement with the global content provider over CECN along with its exclusive offerings to our customers would be compliant to the regulations, it may well be viewed by some stakeholders in violation of principles of net neutrality,” the letter stated.

TRAI will go through the letter and send its response to Airtel.

Earlier, TRAI had said no to discriminatory pricing of data content.