15 Dec 2017
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After DEN, Digivive in talks to launch an OTT platform for a South Indian ISP

MUMBAI: Mobile TV service provider Digivive has said it is in talks with a South India based internet service provider (ISP) to launch the latter’s over the top (OTT) service. The company has not revealed the name of the ISP.

Earlier, Digivive had helped multi system operator (MSO) DEN Networks to launch an OTT service. The direct to home (DTH) operators like Dish TV, Tata Sky and Videocon d2h have launched OTT platforms to allow their subscribers to consume content anytime, anywhere.

As part of the association with DEN, DigiVive extended its platform, network operating center, in-house infra and OTT team to build the MSO’s mobile app for existing users, giving them direct access to 130 live channels, 680 movies and 10,000 + hours of VOD content.

The company noted that there are many MSOs and ISPs in the country that have recognised the potential in the OTT space and are changing their business models to welcome new growth opportunities and revenue options.

“DigiVive has already enabled DEN Networks to evolve its offering and is in talks with yet another prominent ISP in Southern India that is planning to launch its OTT platform soon and enhance its relevance in this fast-changing content consumption landscape of the country,” the company said in a statement.

The company also owns video entertainment app nexGTV which provides 130+ live TV channels, 2500 movies, and 10000 hours of VOD content.

India’s entertainment industry is undergoing a revolutionary makeover as consumers and their viewing preferences mature day by day. They are now keener than ever to consume content on OTT platforms while on-the-go. Considering the changing viewing trends, multiple production houses are identifying the potential of OTT apps and how it is going to be the way forward in terms of content consumption,” said nexGTv head of growth Dushyant Kohli.

“Although there are multiple players already operating in this space simply trying to bundle up their offerings with other platforms, the future lies in every entertainment provider including the MSOs and ISPs venturing in this space with their own white-labeled apps for their users and it is DigiVive that will make it possible. By powering DEN TV+, we are not just enabling its users to watch content on the move, but also helping the network in adding to its valuation,” added Kohli.