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Affle acquires Appstudioz; to set up R&D centre in India

MUMBAI: Mobile app and ad service provider Affle has acquired India-based mobile technology company Appstudioz for an undisclosed amount.

Affle also announced the set-up of an R&D facility in India. According to a statement, the team of 200 is expected to grow in the months to come with the roll-out of new platform modules.

Affle founder, CEO and chairman Anuj Khanna Sohum said, “Over the last eight years, Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current ecosystem which required advertisers to work with multiple partners for development, attribution, analytics, media procurement and monetisation. We have thus unified our platforms to create the industry’s first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India.”

Established in 2011, Appstudioz has a team of over 160 employees and has developed over 700 apps. Through this acquisition, Appstudioz has merged with Affle’s Media Lab to become a fully-owned subsidiary of Affle Holdings Singapore.

Appstudioz co-founder and MD Saurabh Singh said, “We realised that to pursue greater global aspirations we needed to simplify our propositions and be part of a larger integrated platform. Affle through its unique approach provided us that and we are thus very excited by this association. We believe that through our integrated approach we now offer a much greater platform and service to our customers which should help build further growth momentum.”

Affle co-founder and executive director Anuj Kumar stated, “We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. We see India as a perfect location for doing cutting-edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations.”

Established in 2006, Affle is a Singapore-headquartered end-to-end mobile apps and ads as service (MAAS) platform for marketers and publishers.