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ACT Fibernet to bundle ALT Balaji with its broadband package
MUMBAI: ALT Balaji, the digital platform of Balaji Telefilms, has entered into a strategic partnership with ACT Fibernet, India’s largest non-telco internet service provider (ISP) and third-largest ISP, to promote and distribute its subscription video-on-demand (SVOD) service.
As part of the association, ACT Fibernet’s customers will be able to subscribe to ALT Balaji’s SVOD service as part of their broadband package and pay for the service through a consolidated bill every month.
To subscribe, users can visit the ACT Fibernet homepage (www.actcorp.in) and select ALT Balaji as a value-added service. Through a single subscription, customers will be able to stream exclusive content over five screens, including television, web and mobile. The service will also provide integration with Chromecast.
Talking about the association, ALT Balaji CEO Nachiket Pantvaidya said, “Globally, entertainment video content multiplies broadband usage. ALT Balaji will exclusively offer more than 250 hours of premium and original digital content in the first year itself. We are confident that our unique and exclusive shows will increase broadband usage for ACT Fibernet. At the same time, it will allow users to avail our rich content with ease as part of their monthly broadband pack. The alliance is symbiotic and allows both companies to derive value from their inherent strengths.”
“ACT Fibernet takes pride in delighting users with not only fast and reliable internet service, but also with various value-added services. We have witnessed an increased consumption and demand from our users for online video content over the last year. We are pleased to partner ALT Balaji. Our users will now have further access to exclusive original content,” said ACT Fibernet CEO Bala Malladi.
ALT Balaji, the subscription-based digital entertainment platform, will be commercially available from 16 April. The app will be launched with six new shows and will be followed by a new show every 15 days for its viewers to binge-watch. The content is created by some of the best talents of the Indian entertainment industry including critically claimed directors and actors, such as Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao and Hansal Mehta.
Created to provide an alternative to mainstream Indian entertainment and TV content, ALT Balaji will bring fresh and interesting stories to audiences in varied genres. The platform will offer more than 250 hours of original content in the first year of its launch.