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82% of US TV homes have a DVR, Netflix or use VoD
MUMBAI: New consumer research from Leichtman Research Group, Inc. (LRG) found that 82% of US TV households have a DVR, get Netflix, or use on-Demand (VOD) from a cable or telco provider — with 30% of households using two of the services, and 14% using all three.
The survey also found that 54% of adults report that they have Netflix in their household, while 53% have a DVR. This is the first time that households with Netflix (including those sharing passwords) have surpassed the level of those with a DVR. In 2011, 44% of TV households had a DVR and 28% had Netflix.
These findings are based on a survey of 1,211 households throughout the United States, and are part of LRG’s study, On-Demand TV XV. This is LRG’s fifteenth annual study on this topic.
Other related findings include:
- 64% of households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – 51% of all adults stream any of these services on a monthly basis
- 23% of all adults stream Netflix daily — compared to 6% in 2011
- 81% of Netflix streaming users watch Netflix on a TV set
- 64% of pay TV subscribers have a DVR — compared to 49% in 2011
- 60% of DVR households have DVR on more than one TV — compared to 33% in 2011
- 65% of all cable and telco video subscribers have used VOD from their current provider
- 58% of all cable subscribers used VOD in the past month — compared to 42% in 2011
“On-Demand and time shifting TV services like DVR, VOD and Netflix have permanently changed the way that people can watch TV. Today, over 50% of households have a DVR and, for the first time in the fifteen years of this study, over half of households have Netflix. Yet traditional TV viewing still exists. For example, 46% of adults agree that they often flip through channels to see what’s on TV,” said Leichtman Research Group president and principal analyst Bruce Leichtman.