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278 million TV and radio requests for programmes on BBC iPlayer in August

MUMBAI: There were 278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (and up +13 per cent on August 2014) – making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off.

  • 226 million TV requests this month, up +11 per cent on July and up 24 per cent on August last year. (TV stats now include content which is only available on BBC iPlayer, as well as programmes broadcast on BBC TV channels.)
  • Episodes 1-4 of ‘The Great British Bake Off’ were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3 million across all four episodes. Behind the ever-popular EastEnders, new dramas ‘The Scandalous Lady W’, ‘Partners In Crime’ and ‘Ripper Street’ were all popular.
  • For radio, ‘The Ashes’ continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama making up the rest of the top 20.

Consistent with previous months:

  • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
  • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.