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21st Century Fox, Ericsson, Telstra launch content delivery solution for movie consumers

MUMBAI: Ericsson, Telstra and The Fox Innovation Lab at 21st Century Fox have announced a media-content delivery solution that will pre-position personalised movie content to consumers’ devices without impacting device performance or data plans.

The content delivery solution, unveiled today at Mobile World Congress 2017 in Barcelona, will run as a pilot programme for one month for select Telstra, Fox and Ericsson customers through a trial app, giving them instant access to new release movie titles provided by Twentieth Century Fox in full HD 1080p quality.

Consumers will receive notifications when the latest movies that match their interests become available. The movies are pre-positioned on the consumer’s device and are available immediately for purchase or rent and play in full 1080p HD and high quality audio without interruption, both online and offline, and irrespective of network connectivity.

Per Borgklint, SVP, Chief Innovation Officer & Head of Business Unit Media, Ericsson, said: “This live pilot is an example of how Ericsson is partnering with industry leaders across both the content and telco worlds to deliver innovative solutions that will transform viewing experiences and create new business models and monetization opportunities that help our customers to be competitive and lead the pack as digital pioneers. This pilot is the first service offering of its kind and an important industry milestone.”

Telstra CEO Andrew Penn said, “Our customers love entertainment content and are increasingly watching it on their mobiles. Running this pilot in collaboration with innovative partners is a great way for us to test and learn how we can improve the customer experience while at the same time achieving network efficiencies. It has the potential to offer our customers a truly distinctive video customer experience, delivering studio sanctioned picture and audio quality. The solution will use Telstra’s Media Optimised Network, including LTE-B capability to pre-position content, and therefore have limited impact on overall network traffic with little to no additional infrastructure cost.”

Hanno Basse, Chief Technology Officer, Twentieth Century Fox and Managing Director, Fox Innovation Lab, added: “Ericsson is a valued partner and has been integral to advancing the Fox Innovation Lab’s mission to develop cutting-edge mobile experiences. This pilot is the first step to developing future solutions that will see faster and easier delivery of our content right into the hands of our consumers.”

The solution will offer an end-to-end, one-stop solution for media ingest, processing, distribution, monetisation and consumption. It leverages Ericsson MediaFirst’s cloud-based media store for content processing and origin; Ericsson’s Unified Delivery Network for global content delivery; and Ericsson MediaFirst TV Platform, to provide a seamless, personalised, and intuitive experience.

The solution provides content providers with a highly secure, one-stop-shop for global content distribution. Studios can retain full control of the quality of experience right down to the viewing device, complete with advanced security (multi-layer watermarking and multi DRM). They get to better monetise high value content and gain valuable insights into consumer behavior.

By offering instant access to the latest studio releases with a premium audio visual experience, service providers can increase ARPU, differentiate from competitors and lower content distribution costs. Additionally, there is limited impact to network traffic and resources and little to no additional infrastructure expenditures.