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15-20 mn Apple Watches will sell in 2015: Harry Wang
MUMBAI: Consumers worldwide will buy approximately15-20 million Apple Watches in 2015, a figure that represents less than 10 per cent of Apple iPhone’s user base, according to Parks Associates director, health and mobile product research Harry Wang.
In a post on Parks Associates’ Parks Perspectives blog, Wang said that the firm’s sales estimate for the Apple Watch is similar to sales for the iPad during its launch year, but a key variable is demand for the Apple Watch in Asia. Apple products have become much more popular in this region, particularly in China, compared to five years ago, when the iPad was first released.
“Two topics key to the growth of the wearable industry in 2015 are the value of wearables usage data and the future of smart watch, especially with the introduction of the Apple Watch. Since the Wearable Tech Show takes place right after Apple’s ‘spring forward’ media event, executives at the show will be able to discuss the implications of the company’s announcements and analyze the future of the wearable industry, especially in the context of the fast-growing population of middle-class smartphone users in worldwide markets” Wang said
Recently released wearables and digital health data from Parks Associates shows:
Five per cent of US broadband households use a smart watch with health and fitness tracking functions.
Eight per cent of US broadband households use a digital pedometer or fitness/activity tracker.
Five per cent of US broadband households use a sports watch with a built-in heart-rate monitor.
60 million US households will own at least one connected fitness tracker by end of 2019.