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1.5 bn logged in viewers visit YouTube every month
MUMBAI: 1.5 billion logged in viewers visit online video social network YouTube every single month. That’s the equivalent of one in every five people around the world
In a blog post YouTube CEO Susan Wojcicki noted that on average viewers spend over an hour a daywatching YouTube on mobile devices alone.
- Making VR for everyone: Wojcicki noted that YouTube’s aim is to make Virtual Reality (VR) more accessible and more affordable for viewers and creators. However she added that the reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. “That’s why I’m thrilled that YouTube and Daydream have worked together on a new format, VR180, and new cameras, which make it easy and affordable for anyone to make VR videos. This format delivers 3-D video while capturing 180-degrees around you. Creators only have to worry about recording what’s in front of them while viewers get an awesome, immersive experience with a VR headset, or a video that looks just as great on a phone as any other video. Best of all, we’re working with camera manufacturers like LG, Yi and Lenovo to build new VR180 cameras for as little as a couple hundred dollars—comparable to what you’d pay for a point-and-shoot.”
- A new look for the app and desktop site: The aim is for YouTube to give users the best experience when it comes to creating and watching videos. “Perhaps our most important job is to show off your videos in the best possible way, no matter what format you choose to shoot them in. Who cares if they’re vertical or horizontal? Shot on a mobile phone or DSLR? Square, 4:3 or 16:9?
“In the coming weeks, the YouTube mobile app will dynamically adapt to whatever size you choose to watch it in. That means if you’re watching a vertical, square or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way they should.
We want things to look just as good on your desktop, too. Last month, we opened up a preview of a new desktop experience. The new design is clean and fresh, and it has new features, such as a super cool Dark Theme that gives videos more of a cinematic look,” she said.
Sharing is caring: Wojcicki noted that the online video social network is making it a whole lot easier for users to share their favourite YouTube videos with friends. “Last year, we announced a new sharing feature that lets you share videos right from the YouTube app. In a couple weeks, it’ll be available in Latin America and then throughout the U.S. soon after that.”
- More markets for YouTube TV: She noted that YouTube TV will be expanding to 10 more markets in the US in just a couple of weeks, including: Dallas-Fort Worth, Washington, D.C., Houston, and Atlanta.. YouTube TV,Wojcicki explained, was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now – with this expansion – millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks.
- New slate of YouTube Red Originals: To date, 37 original series and movies have been launched on YouTube Red, and they’ve generated nearly a quarter billion views. “We are excited about working with our partners to help them create incredible content that delights their fans. Today, we shared details on 12 new projects coming to YouTube Red,” she said.