MUMBAI: Engineering design firm Tata Elxsi has executed the integration of Android TV middleware with direct-to-home (DTH) operator Airtel Digital TV’s hybrid set-top box (STB).
Tata Elxsi is the technology partner for Airtel Digital TV’s system integration for internet TV.
Tata Elxsi developed and integrated key software components to ensure that the Android TV application suite provides a seamless user experience whether the viewer accesses online or offline content. This includes the OTA (over the air) upgrade module, a smart UI, customised Android TV launcher and software optimisations to future-proof the service.
With increasing demand from consumers for a seamless and connected viewing experience across traditional TV and OTT, operators are considering Android TV as the middleware platform for next-generation STBs and home gateways.
Airtel Digital TV CEO Sunil Taldar said, “Tata Elxsi has been a valuable partner in our latest innovation, internet TV. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product.”
Tata Elxsi VP and head of broadcast business KP Sreekumar said, “We congratulate Airtel on the successful launch of internet TV. We are proud to be associated with Airtel for India’s first hybrid DTH TV deployment using Android TV middleware. We believe that the solution has set a new benchmark for next-generation TV service delivery.”