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Tamil GEC Zee Tamil will premiere a fiction drama show ‘Mulum Mallarumi’ on 27 November. The show will air every Monday-Friday at 6.30 pm.
Zee Tamil is set to host an exclusive live telecast of the audio launch of Tamil superstar Rajinikanth’s upcoming film 2.0 on 19 November at 4 pm.
ZEEL-owned Tamil GEC Zee Tamil has unveiled a new brand identity and also launched its HD channel.
After almost eight years of struggle, ZEEL seems to have finally found its mojo in the Tamil market. From being a 70-GRP channel 12 months ago to reaching the 350-GRP mark, Zee Tamil has indeed come a long way. Here is how.
Telugu will be the first market in South India where ZEEL will have a movie channel to complement the GEC. Zee Cinemalu will be targeted at youth above 18 years, with a skew towards male audience. Actor Vidyullekha Raman is the face of the channel.
Star has soft-launched a 2nd GEC for Tamil Nadu. Vijay Super is positioned as a male-focused channel. Besides soaps and movies, it will air sports content like the Tamil Nadu Premier League.
Tata Sky has issued notice to discontinue service of 33 channels of ZEEL, ZMCL and Turner on its DTH platform if they fail to renew their agreement in the next three weeks.
Bomanbridge Media, a Singapore-based content distribution and production agency, announced a renewal deal with Zee Tamil for the second season of the format ‘DNA.’
Zee Tamil business head NS Easwaran has quit the organisation. He is replaced by Zee Kannada business head Siju Prabhakaran.