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Star Sports First will feature sports content including kabaddi, cricket, badminton and boxing. It will include Pro Kabaddi League, BCCI domestic cricket tournaments and domestic football tournament.
Star has launched India’s first Tamil sports channel. Named Star Sports Tamil 1, this is Star India’s second regional-language sports channel after Hindi.
Viewership of English and Hindi news channels increased 49% and 30% for the week ended 23 Sep due to the Uri attack coverage.
Star has soft-launched a 2nd GEC for Tamil Nadu. Vijay Super is positioned as a male-focused channel. Besides soaps and movies, it will air sports content like the Tamil Nadu Premier League.