21 Sep 2017
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Tags : star-utsav

Star Bharat continues to rise, occupies No. 2 spot in two BARC-defined markets

Star India’s strategy of rebranding Life OK as Star Bharat and distributing it on DD Freedish is beginning to pay off. After a good start in its launch week, Star Bharat has climbed to the second spot in the Hindi GEC hierarchy in two BARC-defined markets.

Colors gains to take 2nd spot in U+R HSM

Colors pushed out Zee TV from the second position in the urban + rural HSM, according to BARC data for the week ended 25 August.

Colors grabs top spot in urban HSM

Colors registered 41.48 cr weekly impressions in urban HSM. Zee Anmol maintained its lead in U+R HSM with 67.15 cr weekly impressions.

Star Plus reclaims top spot in urban HSM

Star Plus reclaimed its top spot in urban HSM while Colors slipped to the second spot in Week 32. Zee Anmol stayed at the top in U+R HSM with 66.59 crore weekly impressions.

Colors pushes out Star Plus to occupy top spot in urban HSM

Displacing Star Plus, Colors grabbed the top spot in urban HSM. Zee Anmol maintained its lead in U+R HSM for the second straight week.

Zee Anmol rules Hindi GEC chart in Week 30

FTA channel Zee Anmol took the lead in U+R and rural HSM. Zee TV maintained its 2nd position in U+R HSM while Star Plus dropped to the 3rd place.

Zee Cinema moves to No. 2 position in Week 30

Zee Cinema jumped to the No. 2 position in urban + rural HSM in Week 30, as per BARC India ratings.

Aamir Khan’s ‘PK’ top movie in U+R HSM

Aamir Khan’s 2014 satirical fiction comedy ‘PK’ on Sony Wah was the top film in U+R HSM, according to BARC data for the week ended 21 July.

Star Plus maintains lead in Week 29

The hierarchy of Hindi GECs witnessed hardly any change in Week 29, as per BARC India data.

Star Utsav sets new record on DD Freedish with Rs 8.4 cr bid in 36th e-auction

Star Utsav’s bid of Rs 8.4 cr is the highest amount paid by any channel for buying a slot on Freedish. Star India had acquired two more slots for Rs 8.3 cr and Rs 8.2 cr. In the news category, News18 India was the highest bidder at Rs 6.7 cr.