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We are hoping to increase our content hours and content offering in coming two years. Our plan is to offer atleast 10 digital shows in a year and around two fiction and non-fiction shows on television.
Hindi GEC Sony Entertainment Television (SET) has pipped biggies Star Plus and Colors to emerge as the number 1 channel in urban HSM in week 40 of BARC ratings for period ending 6 October.
After hiring TV industry veteran Sameer Nair, Aditya Birla Group chairman Kumar Mangalam Birla’s Applause Entertainment has roped in Deepak Segal as content head.
Television should offer a spectrum of content which includes not just the traditional definition of entertainment but also content that feeds the human passion for knowledge, said Star India chairman and CEO Uday Shankar at the unveiling of first ever Ted Talk show that will air on Star Plus and stream on Hotstar
Star India’s strategy of rebranding Life OK as Star Bharat and distributing it on DD Freedish is beginning to pay off. After a good start in its launch week, Star Bharat has climbed to the second spot in the Hindi GEC hierarchy in two BARC-defined markets.
Hosted by Shah Rukh Khan, Hindi GEC Star Plus is all set to air ‘TED Talks India: Nayi Soch’ by the end of October.
Star Bharat’s good beginning signifies the growing importance of Freedish as a distribution platform. Unlike its predecessor Life OK, Star Bharat made itself available on DD’s subscription-free DTH platform. In the TV ratings game, rural has also become an important element.
Colors pushed out Zee TV from the second position in the urban + rural HSM, according to BARC data for the week ended 25 August.
Star Plus is set to air the Indian version of popular American non-fiction show ‘Lip Sync Battle’ from 16 September. The show will telecast at 9 pm, every Saturday-Sunday.