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Tags : sonic

Movies Now wins No 1 rank in Week 15

Movies Now posted 3.11 mn weekly impressions, up 32.27% from the preceding week.

Viacom18’s content plan to grow the kids TV business

Viacom18’s kids network is coming out with 200 fresh episodes across characters and channels following a buoyant FY17 despite the impact of demonetisation.

Sony to launch a channel for kids in 2017

After announcing its entry into the infotainment genre via a JV with BBC, Sony is planning to launch a localised kids channel in the first half of the calendar year.

The growth of Nick and Sonic in a Rs 500-cr kids TV ad market

Total ad market for kids genre is Rs 500 cr and is growing at 10–11%. Nick and Sonic take away more than 30% of ad revenue, says Nina Jaipuria. She feels time is ripe to bring back ‘Kids Choice Awards’ at a bigger scale. Nick gears up to launch another local IP in partnership with Toonz Animation.

112 pay non-news channels crossed ad cap line in Mar–June

B4U Movies topped the table with a whopping 24.54 minutes of ads in an hour during peak time 7 pm–10 pm, according to TRAI. So, how much ad time did the other channels consume? A look into the Hindi GECs, movies, English, infotainment, regional and kids genres.

Maha Movie parent to launch FTA kids channel Cartoon TV in September

Teleone, which owns Hindi movie channel Maha Movie, is planning to launch a FTA kids channel in September.

Viacom18’s kids action comedy channel Sonic getting a new look on 3 May

Viacom18 is giving a brand refresh to its five-year-old action and comedy channel for kids, Sonic. Launched as an action adventure channel in 2011, Sonic has since moved into comedy, a genre that has a lot of resonance among kids.

Nickelodeon and Sonic engage with over 500 schools across India

Upping the edutainment experience at schools, the month-long engagement will reach out to over 500,000 children in 500 schools across 16 cities in India.

Nick unveils content and marketing plan for summer

With almost 30% of its revenue coming from the April–June quarter, Nick has unveiled an ambitious marketing and content plan for summer for its three channels.

Chase comedy ‘Pakdam Pakdai’ moves from Nick to fuel Sonic’s growth

‘Pakdam Pakdai’ is strategically shifting from Nick to sibling channel Sonic. The move is expected to give a leg up to Sonic as it gears up to celebrate its 3rd birthday on 20 December.