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Movies Now posted 3.11 mn weekly impressions, up 32.27% from the preceding week.
Viacom18’s kids network is coming out with 200 fresh episodes across characters and channels following a buoyant FY17 despite the impact of demonetisation.
After announcing its entry into the infotainment genre via a JV with BBC, Sony is planning to launch a localised kids channel in the first half of the calendar year.
Total ad market for kids genre is Rs 500 cr and is growing at 10–11%. Nick and Sonic take away more than 30% of ad revenue, says Nina Jaipuria. She feels time is ripe to bring back ‘Kids Choice Awards’ at a bigger scale. Nick gears up to launch another local IP in partnership with Toonz Animation.
B4U Movies topped the table with a whopping 24.54 minutes of ads in an hour during peak time 7 pm–10 pm, according to TRAI. So, how much ad time did the other channels consume? A look into the Hindi GECs, movies, English, infotainment, regional and kids genres.
Teleone, which owns Hindi movie channel Maha Movie, is planning to launch a FTA kids channel in September.
Viacom18 is giving a brand refresh to its five-year-old action and comedy channel for kids, Sonic. Launched as an action adventure channel in 2011, Sonic has since moved into comedy, a genre that has a lot of resonance among kids.
Upping the edutainment experience at schools, the month-long engagement will reach out to over 500,000 children in 500 schools across 16 cities in India.
With almost 30% of its revenue coming from the April–June quarter, Nick has unveiled an ambitious marketing and content plan for summer for its three channels.