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Zee Tamil undergoes brand refresh, ropes in actress Jyotika as brand ambassador

ZEEL-owned Tamil GEC Zee Tamil has unveiled a new brand identity and also launched its HD channel.

The growth story of Zee’s Tamil GEC

After almost eight years of struggle, ZEEL seems to have finally found its mojo in the Tamil market. From being a 70-GRP channel 12 months ago to reaching the 350-GRP mark, Zee Tamil has indeed come a long way. Here is how.