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2017 has been a tough year for advertising. The ad growth in 2017 was impacted by the demonetisation at the start of the year and later on by Goods and Services Tax (GST) roll-out.
Television reaches 183 million homes or close to 800 million individuals. No other medium or platform in India comes even close to the kind of reach television has. With nearly 8 to 10 million households being added yearly and currently with 65% penetration, television still has room for further growth.
Industry experts share their views on the ad expenditure scenario and caution that the picture may not be too bright. If the mood does not pick up during the festive season, then 2017 could well be a single-digit growth year.
Sony has sold out all inventory and ad revenue from IPL 10 has crossed Rs 1,300 cr. A record 14 sponsors have been roped in.
Sony has sold 10 slots and is looking to have a roster of 13-14. Slots are open for auto, payment gateway and consumer durable categories, says Rohit Gupta. Talks are also on with two players in the FMCG space.
Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.
Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.
IBF has urged the govt to classify TV broadcasting as an item of mass consumption and levy a rate of 5% under the proposed GST regime. It has also urged the govt to treat TV and radio on a par with print in the new regime.
Several trends emerged even as BARC data continued to impact the genre. Tiering of audiences intensified with broadcasters making the push towards premium channels. Shows were aired closer to their US airdate and there was a focus on movie premieres.