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Media agency Mindshare has for the first time in India brought together two FM radio stations Radio Mirchi and Red FM to co-air 4 hours of the non-stop show, as part of PepsiCo India’s Quaker Oats+Milk ‘Power of Two’ campaign.
‘No. 1 Yaari’ will mark the debut of famous South Indian actor Rana Daggubati on TV. He will host the show.
IPG Mediabrands CEO Shashi Sinha will head the Media jury for the 4th edition of the Kyoorius Creative Awards.
Twitter has expanded its outreach to agencies in India to empower agencies and the brands to capitalise on live, always-on moments and video innovation through the platform.
Mindshare is partnering Culture Machine to launch Content Lab as part of their Content+ division.
Crayon Data has entered the Indian market in partnership with WPP-owned media agencies Mindshare and GroupM.
Mindshare will look into the media buying and planning for the brand. The account will be handled from the Mumbai office.
Mindshare, the flagship media agency of GroupM, has bagged the media duties for HCL TalentCare and will be looking into the media planning and buying services for the brand.
Mindshare has been awarded the media duties for Limeroad.com. The account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.