22 Nov 2017
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Radio Mirchi, Red FM to co-air show as part of Quaker Oats campaign

Media agency Mindshare has for the first time in India brought together two FM radio stations Radio Mirchi and Red FM to co-air 4 hours of the non-stop show, as part of PepsiCo India’s Quaker Oats+Milk ‘Power of Two’ campaign.

Gemini TV to launch talk show with Rana Daggubati as host

‘No. 1 Yaari’ will mark the debut of famous South Indian actor Rana Daggubati on TV. He will host the show.

Shashi Sinha named Kyoorius Creative Awards media jury foreman

IPG Mediabrands CEO Shashi Sinha will head the Media jury for the 4th edition of the Kyoorius Creative Awards.

Twitter India kicks off multi-pronged agency awareness programme

Twitter has expanded its outreach to agencies in India to empower agencies and the brands to capitalise on live, always-on moments and video innovation through the platform.

Mindshare, Culture Machine partner to launch Content Lab

Mindshare is partnering Culture Machine to launch Content Lab as part of their Content+ division.

Singapore’s Crayon Data partners WPP agencies to enter Indian market

Crayon Data has entered the Indian market in partnership with WPP-owned media agencies Mindshare and GroupM.

Mindshare to handle media duties of Craftsvilla.com

Mindshare will look into the media buying and planning for the brand. The account will be handled from the Mumbai office.

Mindshare wins media duties for HCL TalentCare

Mindshare, the flagship media agency of GroupM, has bagged the media duties for HCL TalentCare and will be looking into the media planning and buying services for the brand.

Mindshare bags media account of Limeroad.com

Mindshare has been awarded the media duties for Limeroad.com. The account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.

Mindshare bags media mandate for ‘Make in India’

Mindshare has bagged the media mandate for the ‘Make in India’ initiative, along with WPP’s Kinetic Worldwide.