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MIB in active discussion with DoS, ISRO on a liberal satellite policy for broadcast sector: NK Sinha

News of the pay-TV and digital video markets in India topped the agenda as the second day of the CASBAA Convention 2017 in Macau.

BARC India bolsters senior leadership with Rohit Sarma, Kumar Rao

BARC India has roped in Rohit Sarma as the business head for its TV business and Kumar Rao as the chief of measurement science. Both of them will be based out of BARC India’s Mumbai office.

BARC appoints Nielsen as digital measurement partner

BARC has moved a step closer to the launch of its digital measurement service EKAM with the appointment of Nielsen as its primary digital measurement partner.

Global media research auditor certifies representativeness of BARC India panel

CESP, a global multi-media body that audits media research, has certified the representativeness of BARC India’s panel. The certification further strengthens BARC’s credentials of capturing “What India Watches”, basis a truly representative TV panel.

Reversing watermarking decision, English news channels return to BARC

After pulling out of BARC a week back and removing watermarking from their feeds, the English news channels affiliated to NBA have reversed their decision. The channels have reinserted the watermarking. What this means is that BARC will capture the ratings of these English news channels.

English news channels walk out of BARC amid release of Republic TV viewership data

High drama has followed ever since Arnab Goswami launched Republic TV on 6 May. In a new round of hyper action, English news channels affiliated to the NBA have pulled out of BARC and also removed watermarking from their feeds after the TV ratings agency released the weekly viewership data on Thursday.

BARC unveils phased roll-out of digital measurement service

Working towards its goal of integrating TV and digital measurement, BARC unveiled the phased roll-out of its digital measurement service.

Rural TV homes overtake urban in new BARC India universe

Rural India now has 17% more TV homes than urban India, indicating that FTA channels have scope to expand ad revenue. Even Doordarshan’s DTH platform Freedish has scope to grow. The no. of TV homes in India has grown 19% to 183 mn. While rural India has 99 mn TV households, urban India has 84 mn TV-owning homes.

2016 a testing year for English movie and entertainment channels

Several trends emerged even as BARC data continued to impact the genre. Tiering of audiences intensified with broadcasters making the push towards premium channels. Shows were aired closer to their US airdate and there was a focus on movie premieres.

Sudhanshu Vats replaces Punit Goenka as BARC India chairman

BARC board has elected Vats as its new chairman. The move comes in after Goenka successfully completed his tenure as the chairman of BARC, which is the joint industry company (JIC) of broadcasters, advertisers and advertising agencies.