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Parle Products has launched an integrated brand campaign which showcases its portfolio of brands and a message that strongly links each of these brands back to the mother brand, Parle.
Sony has sold out all inventory and ad revenue from IPL 10 has crossed Rs 1,300 cr. A record 14 sponsors have been roped in.
Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi as executive creative director (National). He will be based out of the agency’s Mumbai office.