22 Nov 2017
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Tags : nayi-soch

TV should offer a spectrum of content, says Star India’s Uday Shankar

Television should offer a spectrum of content which includes not just the traditional definition of entertainment but also content that feeds the human passion for knowledge, said Star India chairman and CEO Uday Shankar at the unveiling of first ever Ted Talk show that will air on Star Plus and stream on Hotstar

Aamir Khan in Star Plus’ new ‘Nayi Soch’ campaign

Star Plus’ new ‘Nayi Soch’ campaign with Aamir Khan puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

Colors’ new campaign urges men to take over Sunday chores to help women relax

Close on the heels of Star Plus’ ‘Nayi Soch’ campaign upholding gender equality, Colors has launched a new campaign called #SundayIsHerHoliday that calls on men to give women their due.

Star India leverages sponsorship deal with BCCI through ‘Nayi Soch’ campaign

Leveraging its shirt sponsorship deal with the BCCI, Star has launched a new campaign with Indian cricketers MS Dhoni, Virat Kohli and Ajinkya Rahane titled ‘Nayi Soch’.

Star Plus to celebrate Women’s Day with special show

To celebrate womanhood and empower women on the occasion of International Women’s Day, Star Plus has designed a special show ‘Anmol Hai Tu: Nayi Soch Ko Salaam’.