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The Maa network channels have come under the Star brand. The content offerings will see a ramp-up. All the Telugu channels will launch an array of new shows.
Maa TV has become Star Maa as part of the move to refresh the brand. Programming is also given a big push as Star seeks to consolidate its position in the Telugu market.
Star has appointed former Marico COO for rest of South Asia, Middle East & Africa Sridhar Balakrishnan as its head of distribution.
Making its first senior hire after announcing a new organisational structure, Star has roped in Narayan Sundararaman to shape and deliver the biz agenda for Star Plus.
Channel V is launching a brand-new young romantic drama ‘D4 – Get up and Dance’ on 22 Feb in the 7 pm slot, to replace its existing show ‘Swim Team’.
Star India biz head of English and Bengali cluster Kevin Vaz has got the additional charge of Hindi GECs Star Plus and Life OK. Star Plus GM Gaurav Banerjee is moving to a new role as deputy chief creative officer – content hub.
Star India will launch the HD feed of its ‘edgy’ English entertainment channel FX on 23 September.
With a library of around 1,000 movies and a tagline of ‘Hollywood’s Hall of Fame 365 Days, 365 Stories’, the new channel will have 10% overlap with Star Movies in terms of content.
While Star India EVP and Star Plus GM Gaurav Banerjee has got the additional responsibility of Life OK, Star India business head – English cluster Kevin Vaz has been given additional charge of Channel [V].