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Star Plus reclaimed the Hindi GEC leadership status in Week 7 from arch-rival Colors after a gap of two weeks.
Star Plus recaptured the Hindi GEC throne from Colors for urban+rural HSM as well as urban HSM on the back of ‘Star Screen Awards’, which aired on the channel in the first week of the new year.
Star Plus continues to rule Hindi GEC space for 4 straight weeks and hopes to exit 2016 wearing the crown, which it had ceded on occasions to Colors. In rural HSM, Sony Pal edges past Zee Anmol to occupy the second spot.
As per BARC data for Week 49, Rishtey dethroned Sony Pal from the top position. The channel’s viewership grew by almost 10% over the previous week.
Star Plus upstaged Colors to reclaim the Hindi GEC throne in the week ended 2 Dec. The channel was pumped up by strong performance of its fiction shows ‘Saath Nibhaana Saathiya’ and ‘Yeh Hai Mohabbatein’. The premiere of Disney’s ‘The Jungle Book’ also played a major role in the channel’s rise.
Sony and Zee TV moved up in urban HSM to 3rd and 4th positions. Colors and Star Plus retained their No. 1 and No. 2 positions respectively.
Colors continues to be top channel for 5th week in a row. Star Plus closes gap with its closest competitor.
Sony Pal is No. 1 Hindi GEC in rural HSM and No. 3 in urban+rural market. Zee TV drops a hair to be in 4th place in urban+rural.
Zee TV climbs a rank to be at No. 3 in the urban + rural HSM; Colors stays in top spot for 3rd consecutive week.