15 Dec 2017
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ZEEL’s Punit Goenka on ad rev growth, programming hours, digital and regional expansion

Media conglomerate ZEEL expects ad revenue growth to be in the mid-teens in the second half of the financial year 2017-18. ZEEL’s domestic advertising revenue grew by only 5.8% excluding sports, RBNL and India Webportal as advertisers pulled-back due to GST implementation.

Digital influences on FMCG companies in India

Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.

Dheeraj Dhawan joins Fountainhead MKTG’s digital division as VP brand solutions

Fountainhead Digital MKTG has appointed Dheeraj Dhawan as vice president – Brand Solutions. He will be based in Mumbai and will lead the business development and client servicing function of the division.

Republic ropes in Times Network’s Sundaram as group CFO

Arnab Goswami’s TV and digital venture Republic has poached former Times Network CFO S Sundaram as group CFO.

Prakash Jha Productions hires Ashish Kaul as CEO

Ashish Kaul moves in from the Hinduja Group where he was the business head for IN Entertainment India Ltd, the content vertical of the group.

GroupM projects slower ad growth for TV in 2017

TV ad expenditure is projected to grow at 8% in 2017 to touch Rs 27,378 cr. In 2016, TV ad growth rose 10% to Rs 25,530 cr. This will be the slowest growth for the TV broadcasting sector in recent years. TV AdEx has always grown at a faster pace than the overall AdEx. In terms of media mix, TV’s share of total AdEx is expected to fall to 44.7% of total expenditure in 2017 from 45.5% in 2016.

Ad expenditure could take Rs 3000-cr hit, says Ashish Bhasin

Ashish Bhasin said that, for the Nov–Dec 2016 period, the ad revenue shortfall stood at Rs 1500–2000 cr. He estimates that until the end of March, the overall loss could be Rs 2500–3000 cr.

Reliance Broadcast Network makes 3 key appointments

Reliance Broadcast Network has appointed Atul Razdan, Nidhi Gulia and Sanil Suneja as national programming head, national marketing head and regional business head (Delhi) respectively.

Vh1 Supersonic ’17 almost doubles sponsorship value

Vh1 Supersonic’s sponsorship value has grown nearly two-fold since the previous edition; brands across various sectors such as e-commerce, lifestyle and FMCG have come on board.

Demonetisation and ZEEL’s ad outlook

After seeing a decline in Nov and Dec, ZEEL has indicated that ad revenue growth in Jan has been flat YoY. There is no certainty, though, on how the fiscal fourth quarter would pan out. Company expects to benefit from DAS across Phase III cities going ahead. Incremental subscription revenue from Phase IV subs may not be as significant since most of them would have already shifted to DTH.