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Sony Wah raced ahead of sibling Sony Max to become the number 1 channel in urban + rural HSM in Week 34.
DD Freedish reserves vacant slots for non-news channels for 1st time, floor price hiked to record Rs 8 cr
Doordarshan has reserved the upcoming auction of vacant slots on its free DTH platform Freedish for non-news channels for the first time and fixed the floor price at a record high of Rs 8 cr. This will be the first auction of DD Freedish’s slots in the new fiscal year 2017-18.
Freedish has mopped up Rs 65.5 cr from the sale of 10 slots. The highest bid was for Rs 7.3 cr. With this, the revenue of Doordarshan’s DTH platform stands at Rs 250 cr this fiscal. The 10 channels that won slots include Sony Pal, Rishtey, Manoranjan Movies, MTV Beats, Dhamaal, Mubu, Star Utsav Movies, ETV UP, ETV Rajasthan and Movie House.
Introducing a proposition called ‘Mastiii Ka Love Angle’, the channel will feature eight real-life love stories from couples across India.
The Hindi GEC genre stabilised with no major disruption taking place in the pecking order. Zee Cinema grabbed the second spot. Star Gold too improved its position and moved to the third position.
nexGTv has acquired the worldwide digital rights to SAB’s regional channels, such as Masti, Dabang, Dhamaal, Maiboli and Dillagi, for its users across the globe.
Already running Housefull Movies and Housefull Action, the company also plans to get into the regional space. It has applied to MIB for 2 non-news channel licences.
The premiere of ‘PK’ on Sony was also the top-rated Hindi entertainment programme. It garnered a viewership of 10.33 million. After two weeks, Max reclaimed leadership position among Hindi movie channels.
Starting from 18 to 29 May, the movies will air at 2:30 pm, accompanied by a contest during the breaks.