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Free to air (FTA) channel Zee Anmol has taken over the leadership position from its pay sibling Zee TV in urban + rural HSM in week 47 for the period ending 24 November.
Star India’s strategy of re-branding Life OK as Star Bharat and expanding the channel’s reach in rural HSM through distribution on free direct to home (DTH) platform Freedish is paying rich dividends.
Media conglomerate ZEEL’s free to air (FTA) Hindi GEC Big Magic, which is being re-branded as Zee Magic on 14 November, is all set to launch four new shows.
Media conglomerate ZEEL is revamping Hindi GEC Big Magic by renaming it as ‘Zee Magic’, a company source told TelevisionPost.com.
Hindi GEC Sony Entertainment Television (SET) has pipped biggies Star Plus and Colors to emerge as the number 1 channel in urban HSM in week 40 of BARC ratings for period ending 6 October.
Star India’s strategy of rebranding Life OK as Star Bharat and distributing it on DD Freedish is beginning to pay off. After a good start in its launch week, Star Bharat has climbed to the second spot in the Hindi GEC hierarchy in two BARC-defined markets.
Star Bharat’s good beginning signifies the growing importance of Freedish as a distribution platform. Unlike its predecessor Life OK, Star Bharat made itself available on DD’s subscription-free DTH platform. In the TV ratings game, rural has also become an important element.
Colors pushed out Zee TV from the second position in the urban + rural HSM, according to BARC data for the week ended 25 August.
Colors registered 41.48 cr weekly impressions in urban HSM. Zee Anmol maintained its lead in U+R HSM with 67.15 cr weekly impressions.