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Culture Machine has reorganised its sales team. The company has promoted Siddharth Narula, who was serving as president – revenue, to chief revenue officer.
What is keeping CEO Sameer Pitalwalla happy? Culture Machine has just signed a deal with Amazon Video Direct. Its channels have already crossed 500 mn monthly views on YouTube. Having raised Rs 111 crore, the company is also close to being operationally profitable.
Star Plus has designed various marketing initiatives for its recently launched show ‘Sumit Sambhal Lega’.