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Star India is planning to launch regional sports channels in at least three to four languages including Telugu, Malayalam, Bengali, and Marathi. The broadcaster intends to launch sports channel in one more language by the end of the year. It plans to launch sports channels in a couple of more languages ideally before the IPL.
The two central deals done by the BCCI for the cash-rich Indian Premier League (IPL) – Vivo for Title Sponsor and Star India as the broadcast partner – will come as a boon for franchises especially for those who are heavily dependent on the central pool.
Former Indian Premier League (IPL) franchise Kochi Tuskers Kerala has demanded Rs 850 crore in compensation from the Board of Control for Cricket in India (BCCI).
21st Century Fox executive chairman Lachlan Murdoch has said that the company’s India unit will hit the $1 bn EBITDA target by calendar year 2020 despite the expensive bid for the IPL media rights.
After Star’s record bid of Rs 16,347.5o cr, ad rates for IPL could see a surge. Viewers may have to pay more. Digital value will see a boost.
With Star bagging the 5-year IPL media rights for a whopping Rs 16,347.5 cr, Sun TV Network will stand to gain materially as it owns Sunrisers Hyderabad IPL team. BCCI shares revenues from media rights with the franchises.
Star has won the IPL media rights with a consolidated bid of Rs 16,347.5 crore. The broadcaster will thus get the 5-year TV and digital rights for India and the rest of the world.
BCCI can go ahead with its existing method of granting media rights for the IPL through a bidding process, as the Supreme Court has dismissed BJP MP Subramanian Swamy’s plea to direct the BCCI to award media rights through e-auction.
IPL media rights likely to get deferred as SC asks CoA to file affidavit clarifying stand on bidding process
The IPL media rights auction process is likely to get deferred as the SC has directed the CoA to clarify its stand on the bidding process for the IPL media rights.