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Tags : balaji-telefilms

ALTBalaji offers subtitles for its original shows in three regional languages

Balaji Telefilms-owned digital platform ALTBalaji is offering its original Hindi shows in regional languages Malayalam, Telugu, and Tamil. The platform will offer original shows with subtitles in the three regional languages.

Hotstar, ALTBalaji among most entertaining, popular apps on Google Play

Star India’s video on demand (VoD) service Hotstar and Balaji Telefilms’ subscription-led VoD service ALTBalaji have been named as the most entertaining and most popular apps by Google Play, the largest global app store for Android mobile devices.

Emergence of digital good for profitability of films: Viacom18’s Sudhanshu Vats

Viacom18 Group CEO Sudhanshu Vats has said that the emergence of digital rights as a revenue stream is good for the profitability of films.

Balaji reports gross billing of Rs 3.2 cr from ALTBalaji in Q2; total investments in digital biz at Rs 125.2 cr

Balaji Telefilms’ video on demand (VoD) service ALTBalaji, which launched on 16 April, has reported gross billing of Rs 3.2 crore for the quarter ended 30 September. Gross billing is total collections in the year.

Balaji Telefilms promotes Nachiket Pantvaidya as Group COO

Balaji Telefilms at its board meeting has approved the appointment of Nachiket Pantvaidya as Group COO. Nachiket will continue to remain as CEO AltBalaji while having additional responsibilities at Balaji Telefilms across the television and movies business.

Star Plus to air romantic drama Ikyaavan from 13 Nov

Hindi GEC Star Plus is all set to air a romantic drama Ikyaavan from 13 November, every Monday to Friday at 8.30pm.

ALTBalaji appoints Lodestar UM as its media agency

ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.

Bengali OTT platform Hoichoi launches with 3 introductory subscription plans

Following the footsteps of its Hindi counterpart Balaji Telefilms, Bengali film and TV production house Shree Venkatesh Films has launched its subscription-led OTT platform Hoichoi. In India, the service has three introductory plans. The lowest price is Rs 149 for three months.

Fiction content cost on OTT nearly twice that of TV: Balaji Telefilms

On an average, fiction content of 20-30 minutes on digital can cost anywhere between Rs 1.2-1.5 mn, Balaji Telefilms said. This is nearly twice as high as content cost on television, the company added.

Balaji Telefilms’ growth strategy in wake of OTT launch

Balaji Telefilms wants to own IP rights of the content that it produces. It seeks to bolster TV biz by pushing weekend fiction format and capitalising on Doordarshan slots. Plan is also to up content for ALTBalaji and other digital platforms. Move will be to retain and get better terms on syndication and remake rights.