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Balaji Telefilms-owned digital platform ALTBalaji is offering its original Hindi shows in regional languages Malayalam, Telugu, and Tamil. The platform will offer original shows with subtitles in the three regional languages.
Star India’s video on demand (VoD) service Hotstar and Balaji Telefilms’ subscription-led VoD service ALTBalaji have been named as the most entertaining and most popular apps by Google Play, the largest global app store for Android mobile devices.
Viacom18 Group CEO Sudhanshu Vats has said that the emergence of digital rights as a revenue stream is good for the profitability of films.
Balaji reports gross billing of Rs 3.2 cr from ALTBalaji in Q2; total investments in digital biz at Rs 125.2 cr
Balaji Telefilms’ video on demand (VoD) service ALTBalaji, which launched on 16 April, has reported gross billing of Rs 3.2 crore for the quarter ended 30 September. Gross billing is total collections in the year.
Balaji Telefilms at its board meeting has approved the appointment of Nachiket Pantvaidya as Group COO. Nachiket will continue to remain as CEO AltBalaji while having additional responsibilities at Balaji Telefilms across the television and movies business.
Hindi GEC Star Plus is all set to air a romantic drama Ikyaavan from 13 November, every Monday to Friday at 8.30pm.
ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.
Following the footsteps of its Hindi counterpart Balaji Telefilms, Bengali film and TV production house Shree Venkatesh Films has launched its subscription-led OTT platform Hoichoi. In India, the service has three introductory plans. The lowest price is Rs 149 for three months.
On an average, fiction content of 20-30 minutes on digital can cost anywhere between Rs 1.2-1.5 mn, Balaji Telefilms said. This is nearly twice as high as content cost on television, the company added.