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Hotstar ropes in Google’s Punitha Arumugam as Platform Evangelist

India’s leading premium streaming platform Hotstar has appointed former Google director agency business Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to India’s leading brands.

Hotstar continues to be No. 1 video streaming app in H1 of 2017

For first half of 2017, Hotstar continues to be in No. 1 spot in terms of monthly active usage. JioTV, JioCinema, Voot, Amazon Prime Video and SonyLiv follow.

Hotstar beefs up premium offering with CBS deal

Hotstar is scaling up its premium subscription-based offering as it takes on global giants Netflix and Amazon Prime Video. After HBO, ABC and Fox shows, Star has inked a deal with CBS to bring the US cable brand Showtime to India.

Hotstar launches original Tamil web series by Balaji Mohan

Hotstar has forayed into regional content with its new original series in Tamil, ‘As I’m Suffering from Kadhal’, in association with celebrated film director Balaji Mohan.

Republic TV claims to have crossed 1 mn viewers on Hotstar within a day of launch

Arnab Goswami’s Republic TV has claimed that it has crossed one million viewers on Hotstar within a day of its launch.

Hotstar launches commercial for IPL 2017

The film, set to a track composed by Sneha Khanwalkar and performed by rapper Naezy, opens with people from different walks of life in a typical Indian city getting their game face on.

Hotstar eyes big revenue gains from IPL 10

Hotstar ropes in Vivo and Maruti Suzuki as co-presenting sponsors at “record-breaking” rates in digital space. Whatever be the commercial numbers, IPL is batting on a stronger wicket, both on TV and on OTT. New season of IPL is going to fetch peak revenues for Sony and Star India. Sony is looking at ad revenue of Rs 1,300 crore from the TV telecast of IPL 10.

Hotstar adds CinePlay’s theatre content to its ‘Originals’ banner

Star’s streaming platform Hotstar is expanding its premium service with a new storytelling format, CinePlay, under its ‘Originals’ banner.

Hotstar inks content deal with Disney India for Premium service

Hotstar has inked a multi-year SVOD deal with Disney to showcase the studio’s hits exclusively on Hotstar Premium in India.

Hotstar claims to be Apple TV’s app of the year

Hotstar has claimed that it has appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016. Its service on Apple TV is new as the app was launched only in August.