MUMBAI: Star TV Middle East has renewed content deal with the Middle East and North Africa’s direct broadcast satellite provider OSN. The expanded deal will also include Malayalam movie channel Asianet Movies in addition to Star Plus, Star Gold, Star Bharat, Star Jalsha, Star Pravah, Star Vijay, ABP News, Asianet News and Asianet Middle East.
The deal will ensure that OSN Pehla customers will continue to enjoy the latest and most popular shows and movie premieres across STAR’s bouquet of channels. Besides the availability of 10 channels, key shows from the Star bouquet will also be available on OSN Play to watch anytime, anywhere.
The addition of Asianet Movies brings hit Malayalam blockbusters in addition to Tamil, Telugu and Hindi movies dubbed in Malayalam to OSN Pehla’s prime pack.
OSN chief content officer Emad Morcos said, “The extension of OSN’s long-term partnership with STAR reinforces our commitment to continue to deliver leading content from the Subcontinent for South Asian expatriates in MENA, on OSN Pehla. Additionally, the introduction of the new movie channel, as part of this renewed agreement, adds increased value for customers.”
Star Middle East, Africa, and APAC business head Sudhir Nagpal added, “The renewal of STAR’s long-standing association with OSN is a testament to STAR’s commitment towards delivering world-class entertainment to South Asian audiences in the region. STAR, with its multilingual portfolio, will continue to drive local relevance and be the one-stop solution for South Asian Entertainment.”