Star Gold ropes in six sponsors for 'Prem Ratan Dhan Payo' premiere on 14 Feb

MUMBAI: Hindi movie channel Star Gold has roped in six sponsors for the world TV premiere of Salman Khan and Sonam Kapoor starrer ‘Prem Ratan Dhan Payo’.

prem ratan dhan payo posterFord and Mahakosh Oil are the presenting sponsors while the powered by sponsors are Indiamart, India Gate, Horlicks and Mahindra Blaze.

The world television premiere of ‘Prem Ratan Dhan Payo’ will air on 14 February at 1 pm on Star Gold and Star Gold HD.

The film sees Salman Khan in a distinctive double role one as Prem Dilwala, second as royal prince Yuvraj Vijay Singh, and Sonam Kapoor as Princess Maithili.

The frivolous but middle class Prem, who is in awe of Princess Maithili, replaces Yuvraj Singh to save him from a conspiracy being planned against him by his family. In the process, Maithili, who is arranged to marry the prince, falls in love with Prem.