MUMBAI: The ministry of youth affairs & sports (MYAS) has awarded the broadcast rights of Khelo India School Games to Star Sports for five years till 2022.
As part of the partnership, the ministry and Star Sports plan to make 30 crore children play sports for at least an hour a day.
The revamped Khelo India was launched to achieve the twin objectives of broad basing of sports and achieving excellence in sports. In line with Prime Minister Narendra Modi’s vision, Khelo India aims to infuse a culture of sports at the grassroots level.
Khelo India School Games, 2018 is the marquee event under revamped Khelo India programme. Khelo India School Games 2018 are being organised for the under-17 group (Boys and Girls) from 31st Jan 2018 in 16 different Sports disciplines.
The event is expected to host around 6000 athletes and officials in its first edition. The best talent selected through the competition will be amongst the 1000 (one thousand) budding athletes eligible for a scholarship worth Rs 5 lakh each per year for a period of eight years. Every year, new athletes will be added under the Khelo India scheme. Thus, over the period of the scheme, the country will have a solid bench-strength for all sports.
The games will be conducted at par with international level competitions so as to give the best experience to players and other stakeholders. The format of the game will provide an opportunity for the State/UTs to compete against each other and provide a platform to showcase their best budding sporting talent.
Khelo India is expected to announce its official partner shortly.
Minister of State for Youth Affairs and Sports (Independent Charge) Col. Rajyavardhan Rathore said, “After careful deliberation and following a transparent bidding process, we are delighted to announce that KHELO INDIA SCHOOL GAMES 2018 will be partnering with Star Sports for the broadcast of the event. It will be the first time that school games will be broadcast LIVE simultaneously on TV and digital platform. Star Sports and HOTSTAR, with their vision of fostering a comprehensive, multi-sports ecosystem in India will be our ideal broadcast partners to help us realize the dream of transforming India into a global sporting powerhouse in the coming years.”
He added, “With Khelo India, we seek to bring back active playtime in the lives of our children. Parents and teachers need to embrace sports and ensure that it is as essential a part of the everyday life of children as educational curriculum.”