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PE firm India Value Fund Advisors has got the approval of the FIPB to acquire 100% of Atria’s broadband biz. IVFA owns 70% of Atria. The foreign investment is up to Rs 200 crore. The shareholding in the cable TV outfits will remain unchanged. Atria’s cable TV biz is run through three downstream subsidiaries.
The MSO-LCO power equation is at an inflection point. That seems to be truer now than a few months earlier, after Hathway Cable & Datacom switched off a whopping 200,000 set-top boxes in Bengaluru to make LCOs comply with the full submission of customer application forms. TVP examines the implications.
The entire game is driven by subscription growth numbers, writes Atul Pande. The model assumes 25–30% yoy growth of subscription rev for the biz, which means that in the next 5 years, sports viewing would cost 4 times as much as what the consumer is paying today. The impact it has on channel positioning, packaging and the a la carte structure is interesting and will require some serious shenanigans by the platforms to make it happen.