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Sony Max sees 12% spike in viewership due to ‘DJ’ premiere

MUMBAI: Hindi movie channel Sony Max’s viewership saw a 12% spike due to the premiere of Allu Arjun’s action comedy ‘DJ’ on 19 November, as per BARC date for week 47 urban + rural HSM.

Rishtey Cineplex’s viewership moved up by 9% as it premiered Hindi dubbed Telugu romantic movie ‘Speedunnodu’. The channel improved its ranking by moving up a rank to the second position.

Zee Cinema slipped to the third position while Zee Anmol Cinema replaced Star Utsav Movies at number 5.

Top 5 movies in U+R HSM

‘DJ’ was the most watched film with 1.05 crore impressions followed by ‘Speedunnodu’ with 72.16 lakh impressions. Sony Max and Rishtey Cineplex had two movies each in top 5.

Top 5 channels in rural HSM

Rishtey Cineplex jumped to the top position pushing Zee Anmol Cinema to number 2. Star Utsav Movies fell to number 4 even as Sony Wah moved a rank up.

Top 5 movies in rural HSM

Rishtey Cineplex led the chart with four out top 5 films. ‘Speedunnodu’ was the most watched film.

Top 5 channels in Urban HSM

There was no change in the pecking order.

Top 5 movies in Urban HSM

‘DJ’ was the most watched film. Sony Max had four movies in the top 5.

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