SET becomes no 1 Hindi GEC in urban for first time since BARC roll-out

MUMBAI: Hindi GEC Sony Entertainment Television (SET) has pipped biggies Star Plus and Colors to emerge as the number 1 channel in urban HSM in week 40 of BARC ratings for period ending 6 October.

This is the first time the channel has grabbed the numero uno position in any market since BARC India started reporting viewership data. It also entered the top 10 table in rural HSM.

The channel saw a 22.99% jump in viewership over week 39 on the back of Amitabh Bachchan-helmed Kaun Banega Crorepati (KBC) season 9, Super Dancer season 2 and ‘Yeh Un Dino Ki Baat Hai’, which is a fiction show.

SET has also stormed into the top 5 position in urban + rural HSM with consolidated impressions of 60.4 crore. The channel garnered 44.3 crore impressions in urban HSM and 16.1 crore impressions in rural HSM.

KBC 9 emerged as the number 1 show in week 40 across urban and urban + rural HSM with impressions of 87.19 lakh and 1.15 crore respectively.

Top 10 channels in Urban HSM

The biggest loser from SET’s gain has been Star Plus, which has slipped to number 4 spot. Colors and Zee TV have managed to hold on to their respective rankings.

Star Bharat and SAB TV have swapped positions while Zee Anmol has risen to the seventh position. Sony Pal and &TV have slipped a level down even as Rishtey replaced DD National at number 10.

Top 5 shows in Urban HSM

Fear Factor has moved to number 3 position while Kumkum Bhagya has slipped to number 4. Udaan has replaced Dance+ 3 at number 5 position. KBC 9 and Kundali Bhagya continue to be the top two most watched programmes.

Top 10 channels in U+R HSM

Colors has been the biggest gainer in this market with a 13.42% increase in impressions propelling it to number 2 spot. In the previous, the channel was at the number 5 spot. Star Bharat has jumped to number 3 spot while Star Plus has slipped to number 7.

SET has moved to number 5 while Star Utsav has entered top 10 by replacing DD National, which was the tenth spot in the previous week.

Top 5 shows in U+R HSM

KBC 9 has replaced Kundali Bhagya as the top show. Kumkum Bhagya has slipped to number 4 while Kaala Teeka has entered the top 5 by claiming the number 3 position. Fear Factor has replaced Dance+ 3 at number position.

Top 10 channels rural HSM

Zee Anmol consolidated its numero uno position with a 20% increase in impressions. Star Bharat and Rishtey have swapped positions.

Star Utsav and Star Plus have risen to number 5 and 8 respectively while Zee TV has slipped to number 6. SET is the new entrant to the table as DD National exited the top 10.

Top 5 shows in rural HSM

Kaala Teeka was the most watched show followed by the fifth ODI between India-Australia. Jamai Raja rose to number 3 spot while Baalveer dropped to number 4. Taarak Mehta Ka Ooltah Chashmah re-entered the top 5.

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