MUMBAI: ScoopWhoop Media has partnered Dentsu Webchutney to launch its in-flight feed on its app. The feature will allow air passengers to access exclusive tailor-made content while flying above 16,000 feet without internet connectivity.
The feature which is currently in its beta version appears as a push notification only when one is on the airplane mode and is flying above 16000 feet (cruising altitude). The feature will dissolve once there is descend to the altitude.
The ‘inflight feed’ feature in ScoopWhoop’s existing app has been conceptualised by Dentsu Webchutney. The feature has been strategically created to help bring out a fresh communication perspective for ScoopWhoop users and relevant intended audience by giving them access anytime and anywhere, even while they are flying.
Speaking on the announcement, ScoopWhoop Media co-founder, and chief product officer Debarshi Banerjee said, “We are very excited to announce the launch of our ‘inflight feed’ feature, aimed to establish an indispensable relationship with our audience anytime, anywhere! We are very happy to collaborate with Dentsu Webchutney to conceptualize the new feature. This is the first time that a content publisher has forayed into distributing content basis behavioral patterns for airborne consumers. ScoopWhoop’s aim has always been to become a customer product and continue to revamp the strategy to innovate in the changing environment. We are hoping that the new update will help us build a further close connection with our audience.”
Commenting on the association and innovation, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “Flying in India is mostly a boring experience due to unavailability of in-flight entertainment services. We are delighted to collaborate with ScoopWhoop to develop an innovative feature that will change the way audience consume content. It was fun building the feature; we have deployed over 500 hours in the air while testing the feasibility of the feature.”
ScoopWhoop has also recently launched its e-commerce portal that offers quirky and fun merchandise for apparel and lifestyle products.